scanned Jul 7, 2026

Bergholm

bergholm.com

Bergholm is a company that imports and sells motorhomes and caravans from various brands

27/100

Tier 2 · Basic Presence

Content answers20/100
Protocol plumbing44/1007 of 16 checks pass

Scored by asking 15 questions a buyer of a travel product asks, then grading this site’s own pages: answered, hedged (partial or vague), or silent (no page answers it). How scoring works

This report is public. Own bergholm.com? Claiming is free: crawl every page, re-audit as you fix, and track your score over time.

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The fix queue

73 points sit between bergholm.com and 100: 14 open questions and 9 missing protocol checks, ordered by estimated payoff.

Point estimates are per fix under scoring v2. They are not additive to a promised total.

01pricing · importance highGoes silent+7 content pts est.

Does the listed motorhome price include VAT, or is tax added at checkout?

What the pages say

No page on the site addresses this.

The fix

Add a pricing or FAQ page that clarifies whether listed motorhome prices include VAT or if tax is added at checkout.

confidence high · grounding world-knowledge · weight 0.00 · Absent

02migration · importance mediumGoes silent+7 content pts est.

Can I trade in my existing caravan, and is the valuation done online or only at the dealership?

What the pages say

Bergholm's website does not mention trade-in options for existing caravans or whether valuation is conducted online or only at a dealership.

The fix

Add a dedicated page or FAQ section about trade-ins (inbyte) that explains whether customers can trade in existing caravans and whether valuation is done online or exclusively at dealerships.

Where we looked: /aterforsaljare, /husvagnar/knaus

confidence high · grounding synthesized · weight 0.00 · Absent

03operations · importance mediumGoes silent+7 content pts est.

What is the current lead time in weeks for a factory-ordered motorhome compared to an in-stock unit?

What the pages say

No page on the site addresses this.

The fix

Add a dedicated FAQ or sales page stating current lead times in weeks for factory-ordered motorhomes and how they compare to in-stock availability.

Where we looked: /lager, /aterforsaljare, /nyheter

confidence high · grounding synthesized · weight 0.00 · Absent

04support · importance mediumGoes silent+7 content pts est.

How many years of warranty cover the bodywork and interior fittings separately from the chassis warranty?

What the pages say

No page on the site addresses this.

The fix

Create a dedicated warranty/support page specifying the number of years of coverage for bodywork, interior fittings, and chassis separately.

confidence high · grounding world-knowledge · weight 0.00 · Absent

05fit · importance mediumGoes silent+7 content pts est.

What is the total exterior length in centimeters of the Tabbert caravan?

What the pages say

The retrieved chunks do not specify the total exterior length in centimeters of Tabbert caravans.

The fix

Create a dedicated specifications or technical data page for each Tabbert model (e.g., Cazadora and Puccini) that lists total exterior length in centimeters.

Where we looked: /husvagnar/tabbert

confidence high · grounding synthesized · weight 0.00 · Page missing

06fit · importance lowGoes silent+7 content pts est.

What is the exact internal standing height in centimeters inside the rear sleeping area of the Morelo motorhome?

What the pages say

No page on the site addresses this.

The fix

Add a technical specifications section or dedicated dimensions page for Morelo motorhomes that lists interior standing heights per model and sleeping area, or expand the model detail pages to include a downloadable specs table with exact cm measurements.

Where we looked: /husbilar/morelo

confidence high · grounding world-knowledge · weight 0.00 · Absent

07limits · importance lowGoes silent+7 content pts est.

What is the difference in payload capacity in kilograms between the standard and upgraded chassis options for the CI motorhome?

What the pages say

The retrieved chunks do not contain information about payload capacity or chassis options for CI motorhomes.

The fix

Add payload capacity (lastvikt) specifications for standard and upgraded chassis options to the CI motorhome technical data or model pages, or ensure the technical data PDF content is available as crawlable HTML.

Where we looked: /lager, /husbilar/ci, /husbilar/ci

confidence high · grounding synthesized · weight 0.00 · Absent

08limits · importance lowGoes silent+7 content pts est.

Is there an annual mileage limit under the base vehicle warranty, and what is the excess charge per kilometer?

What the pages say

No page on the site addresses this.

The fix

Add a dedicated warranty or FAQ page that specifies whether the base vehicle warranty includes an annual mileage limit and what the excess charge per kilometer is.

confidence high · grounding world-knowledge · weight 0.00 · Absent

09support · importance lowGoes silent+7 content pts est.

If a defect occurs while traveling outside Sweden, which partner network handles warranty repairs and what is the claims process?

What the pages say

No page on the site addresses this.

The fix

Create a dedicated warranty or Skadecenter page that explains the international repair partner network and the step-by-step claims process for customers traveling outside Sweden.

confidence high · grounding world-knowledge · weight 0.00 · Absent

10support · importance lowGoes silent+7 content pts est.

Does Bergholm offer a fixed-price winterization package, and what does it cost including VAT?

What the pages say

No page on the site addresses this.

The fix

Add a service or support page detailing seasonal offerings such as winterization packages, including fixed prices and VAT information.

confidence high · grounding world-knowledge · weight 0.00 · Absent

Hedged · 4 of 15 questions

A buyer gets something, then has to guess the rest. Expand any row for the evidence and the fix.

11What is the starting price in SEK for the Knaus motorhome range?pricingHedges+7 pts est.

What is the starting price in SEK for the Knaus motorhome range?

What the pages say

No page on the site addresses this.

The fix

Add a clear starting price or pricing table for the Knaus motorhome range on the Knaus motorhome product page or a dedicated pricing page.

Where we looked: /lager, /husbilar/knaus

confidence high · grounding synthesized · weight 0.00 · Vague

12What is the maximum gross vehicle weight for the Roller Team motorhome, and which driver's license is required?limitsPage missing+2 pts est.

What is the maximum gross vehicle weight for the Roller Team motorhome, and which driver's license is required?

What the pages say

The inventory listings show Roller Team Kronos models with total weights (totalvikt) of 3,500 kg and 4,100 kg; the highest listed is 4,100 kg. The site does not state which driver's license is required.

The fix

Add a dedicated specifications or FAQ page for Roller Team motorhomes that clearly states the gross vehicle weight range for each model and the Swedish driver's license class required.

Where we looked: /lager

confidence medium · grounding synthesized · weight 0.65 · Page missing

13How many people can the standard Weinsberg caravan sleep?fitHedges+2 pts est.

How many people can the standard Weinsberg caravan sleep?

What the pages say

The Weinsberg CaraOne caravan is described as offering up to eight sleeping places ("upp till åtta sovplatser"). The site also lists the fully electric CaraCito model, but does not explicitly designate a "standard" caravan or confirm whether eight is the standard or maximum capacity.

The fix

Clarify which Weinsberg caravan model is the standard or entry-level option and state its standard sleeping capacity explicitly.

Where we looked: /husvagnar/weinsberg

confidence medium · grounding stated · weight 0.75 · Vague

14When submitting a contact form, which personal fields are mandatory and how long is that data retained under the privacy policy?securityHedges+2 pts est.

When submitting a contact form, which personal fields are mandatory and how long is that data retained under the privacy policy?

What the pages say

The privacy policy states that personal data is retained for no longer than 36 months. It lists categories of personal data collected as name, email address, phone number, address details, and other information provided by you. However, the site does not specify which of these fields are mandatory when submitting a contact form, nor does it explicitly address contact form data retention separately from its general 36-month limit.

The fix

Add a section to the privacy policy or contact page that explicitly states which fields are required in the contact form and confirms the retention period for contact form submissions.

Where we looked: /personuppgiftspolicy, /personuppgiftspolicy

confidence medium · grounding synthesized · weight 0.65 · Vague

What the pages already answer cleanly

1 of 15. Answered with enough specificity for a buyer to act on. This is the bar the queue above is chasing.

pricingAnswered

What are the current campaign discounts, and which models do they apply to?

What the pages say

Bergholm lists a campaign where purchasing a new caravan (husvagn) from Knaus, Weinsberg, or Tabbert of model years 2022–2025 includes a free accessory of your choice (“få ett tillbehör på köpet”).

Source: /kampanjer

confidence high · grounding stated · weight 1.00 · Answered

Protocol plumbing · 44/1007 of 16 checks pass · each fix +6 protocol pts est.

The other half of the score: 16 checks for the files and headers agents look for. The 9 below are installs, not judgment calls, and most are an afternoon. Expand any for the snippet and the standard it follows. They sit after the queue because none of them changes what your pages say.

llms.txtDiscoverability+6 pts est.

Sitedex generates this file from your crawl. Grab it in Files from this audit below.

Standardllmstxt.orgCommunity spec

Content signalAccess+6 pts est.
Install snippet
User-agent: *
Content-Signal: search=yes, ai-input=yes, ai-train=no
Allow: /

StandardCloudflare proposalVendor proposal

Markdown negotiationRendering+6 pts est.

StandardRFC 9110 + 7763IETF RFC

MCP cardInteraction+6 pts est.

Sitedex generates this file from your crawl. Grab it in Files from this audit below.

StandardModel Context ProtocolCommunity spec

OpenAPI specInteraction+6 pts est.

StandardOpenAPI SpecIndustry standard

WebMCP widgetInteraction+6 pts est.

Sitedex generates this file from your crawl. Grab it in Files from this audit below.

StandardW3C WebMCP draftW3C / WHATWG

Canonical URLsHygiene+6 pts est.
Install snippet
<link rel="canonical" href="https://bergholm.com/" />

StandardRFC 6596IETF RFC

Meta descriptionsHygiene+6 pts est.
Install snippet
<meta name="description" content="bergholm.com: [outcome you deliver] for [who you help]. One sentence, 50-160 characters." />

StandardHTML Living StandardW3C / WHATWG

Organization schemaIdentity+6 pts est.

Sitedex generates this file from your crawl. Grab it in Files from this audit below.

StandardSchema.org + JSON-LDIndustry standard

Already passing 7 of 16: robots.txt, sitemap.xml, AI crawler access, Clean crawl, Server-rendered content, HTML lang attribute, Sitemap lastmod.

Ask this site’s index

Sitedex already serves bergholm.com as an MCP endpoint. Ask bergholm.com anything an AI agent might ask, and see what its index returns. (To score your own site, use the form below.)

Snippets & configs

For developers and the engineer-on-call: copy these into your tools or your site.

Files from this audit

Built from this crawl. Download or copy each, then install it at the path noted.

llms.txt

Built from this crawl. Install at /llms.txt so agents start here.

organization.json

Organization JSON-LD, pre-filled from this crawl. Wrap in a ld+json script.

server-card.json

MCP server card built from this crawl. Host at /.well-known/mcp/server-card.json.

webmcp.json

WebMCP discovery manifest built from this crawl. Host at /.well-known/webmcp.json.

MCP endpoint

https://mcp.sitedex.dev/s/bergholm-com/mcp

The URL anyone's agent points at. Read-only; safe to share.

Claude Code

claude mcp add bergholm --transport http https://mcp.sitedex.dev/s/bergholm-com/mcp

One command, then the agent has it.

Cursor / Continue

{
  "mcpServers": {
    "bergholm": {
      "url": "https://mcp.sitedex.dev/s/bergholm-com/mcp"
    }
  }
}

Drop into mcp.json.

WebMCP: two parts

WebMCP-capable browsers run the widget at runtime. Crawlers without JS rendering need the discovery manifest to find your tool surface. Install both.

1 · Widget script

<script async src="https://sitedex.dev/widget.js"></script>

Drop in <head>. WebMCP-capable browsers (Chrome 146+ Origin Trial) call navigator.modelContext.provideContext() via this script.

2 · Discovery manifest

{
  "$schema": "https://wellknownmcp.org/schemas/webmcp.json",
  "name": "bergholm.com",
  "tools": [
    { "name": "search", "description": "Search bergholm.com's indexed content." },
    { "name": "get_page", "description": "Fetch a page from bergholm.com as markdown." }
  ]
}

Host alongside the script at /.well-known/webmcp.json. Crawlers that don't render JS rely on this.

Your turn

See which of these questions your site goes silent on.

Free, about 5 minutes. We crawl your site, test it against the buyer questions your category asks, and name what’s vague, contradictory, or missing, plus the files AI agents look for.

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