Scored by asking 15 questions a buyer of a marketing product asks, then grading this site’s own pages: answered, hedged (partial or vague), or silent (no page answers it). How scoring works
15 buyer questions · graded against the site’s own pages
5 of 15 come back answered. 7 get a hedge. 3 meet silence.
confidence high · grounding synthesized · weight 0.00 · Absent
02security · importance lowGoes silent+7 content pts est.
Do you carry errors and omissions insurance, and if so, what is your per-claim or aggregate coverage limit?
What the pages say
No page on the site addresses this.
The fix
Add a security, trust, or legal page that explicitly discloses whether the agency carries errors and omissions (E&O) insurance and states the per-claim and aggregate coverage limits.
confidence high · grounding synthesized · weight 0.00 · Absent
03support · importance lowGoes silent+7 content pts est.
What is your policy and associated fee for rush requests or after-hours support during critical campaign launches?
What the pages say
No page on the site addresses this.
The fix
Publish a support policy or FAQ entry that specifies whether rush requests and after-hours support are available during critical campaign launches, including any associated fees or turnaround time adjustments.
confidence high · grounding synthesized · weight 0.00 · Absent
Hedged · 7 of 15 questions
A buyer gets something, then has to guess the rest. Expand any row for the evidence and the fix.
04Have you published case studies showing results for media, financial, cannabis, and e-commerce clients, and can we view the specific metrics?fitCollapsed+4 pts est.+−
Have you published case studies showing results for media, financial, cannabis, and e-commerce clients, and can we view the specific metrics?
What the pages say
Catalyst lists published case studies on its homepage for all four requested verticals: a nonprofit media outlet (media), a fintech startup reaching institutional investors (financial), SōRSE Technology (cannabis), and a nationally recognized wine and spirits eCommerce brand (e-commerce). However, the retrieved chunks from the dedicated case study detail pages do not contain specific performance metrics or quantitative results; those pages appear as thin, fragmented content with image placeholders, video tags, and incomplete sections in the crawl.
The fix
Fully render or expand the dedicated case study detail pages in the crawler so that results sections, metrics, and quantitative outcomes are captured as plain text instead of image placeholders and video tags.
confidence medium · grounding world-knowledge · weight 0.40 · Collapsed
05What is the minimum monthly retainer or project budget required to start an engagement with your agency?pricingHedges+2 pts est.+−
What is the minimum monthly retainer or project budget required to start an engagement with your agency?
What the pages say
The site does not list a single universal minimum engagement size. Service-specific monthly retainer minimums start around $3,500/month for communications and social media management, and around $4,000/month for SEO-focused digital marketing programs. Multi-channel digital marketing campaigns start around $8,000/month, and comprehensive communications programs start around $7,000/month. The site notes that branding engagements often begin as project-based work, but no minimum project budget is specified.
The fix
Add a dedicated pricing page or FAQ that lists both a universal minimum engagement size and minimum project budgets for project-based work, rather than scattering service-specific ranges across channel pages.
confidence medium · grounding synthesized · weight 0.65 · Vague
06Do you sign NDAs and maintain SOC 2, ISO 27001, or equivalent data security certifications for client information?securityHedges+2 pts est.+−
Do you sign NDAs and maintain SOC 2, ISO 27001, or equivalent data security certifications for client information?
What the pages say
Catalyst signs mutual NDAs for every engagement to protect client business data. However, none of the retrieved website chunks mention SOC 2, ISO 27001, or equivalent data security certifications. One chunk discusses general GDPR and CCPA compliance and regular audits for integrated marketing agencies, but does not specify Catalyst's own security certifications.
The fix
Add a dedicated security, trust, or compliance page that explicitly states whether Catalyst holds SOC 2, ISO 27001, or equivalent certifications, or clearly communicates its security posture and audit status.
confidence medium · grounding synthesized · weight 0.65 · Vague
07Is a dedicated account manager assigned to every client, and how many hours of senior leadership oversight are included each month?supportHedges+2 pts est.+−
Is a dedicated account manager assigned to every client, and how many hours of senior leadership oversight are included each month?
What the pages say
The site does not explicitly state whether every client is assigned a dedicated account manager, nor does it specify how many hours of senior leadership oversight are included each month. However, it notes that engagements typically include "person to person check ins," "service-level managers," and "managed services" with "ongoing integration" intended to make the agency a "functional part of your team" rather than an outside vendor.
The fix
Add a dedicated FAQ or service page that explicitly states whether every client receives a dedicated account manager and details the amount of senior leadership oversight included each month.
confidence medium · grounding synthesized · weight 0.65 · Vague
08Do we retain full intellectual property rights to all creative assets and campaign data after the contract ends, or is there a licensing restriction?legalPage missing+2 pts est.+−
Do we retain full intellectual property rights to all creative assets and campaign data after the contract ends, or is there a licensing restriction?
What the pages say
For branding services, Catalyst states that upon final payment, clients receive complete ownership and usage rights to all brand assets, including source files, various file formats, and unrestricted rights to use, modify, and reproduce branding across any medium. However, the site does not specify whether these terms apply to all creative assets produced under other service lines (e.g., out-of-home, influencer campaigns), nor does it address ownership of campaign data after a contract ends. The Terms & Conditions page only covers Catalyst’s own website and service intellectual property, not client work product.
The fix
Add a dedicated client IP and data ownership page, or expand the Terms & Conditions or a services FAQ to clarify post-contract rights for all creative assets and campaign data.
09How many weeks does your typical onboarding process take when transitioning from a previous agency, and what assets must we provide upfront?migrationHedges+2 pts est.+−
How many weeks does your typical onboarding process take when transitioning from a previous agency, and what assets must we provide upfront?
What the pages say
Catalyst's website mentions onboarding across services but does not specify how many weeks onboarding takes when transitioning from a previous agency. It notes that existing assets are assessed during content strategy research, yet it does not list specific upfront assets required when switching from another agency.
The fix
Add a dedicated FAQ or onboarding guide for clients transitioning from another agency that states the typical onboarding duration in weeks and lists required upfront assets such as brand files, account credentials, and historical performance data.
confidence high · grounding synthesized · weight 0.70 · Vague
10Do you offer month-to-month billing, or are all engagements locked into annual contracts with upfront payment?pricingHedges+2 pts est.+−
Do you offer month-to-month billing, or are all engagements locked into annual contracts with upfront payment?
What the pages say
The site lists monthly retainer pricing (communications: $3,500–$12,000+/month; digital marketing: $4,000–$15,000+/month) and mentions flexible pricing models including monthly retainers, project-based fees, or performance-based pricing, but it does not specify whether engagements are month-to-month or locked into annual contracts with upfront payment.
The fix
Add a dedicated FAQ or pricing page section that explicitly states contract terms (month-to-month vs. annual) and payment schedule requirements.
confidence high · grounding synthesized · weight 0.70 · Vague
What the pages already answer cleanly
5 of 15. Answered with enough specificity for a buyer to act on. This is the bar the queue above is chasing.
capabilitiesAnswered
Do you offer branding, content marketing, digital marketing, communications, and out-of-home services, or is any major channel excluded from your engagements?
What the pages say
Yes. Catalyst offers all five services: branding, content marketing, digital marketing, communications, and out-of-home. These are listed as core channel offerings across the site, and the case study filters list exactly these five channels, suggesting no major channel is excluded. Note that out-of-home is provided only as part of integrated marketing campaigns, not as standalone placements.
confidence high · grounding synthesized · weight 0.95 · Answered
fitAnswered
Do you accept clients in startup, B2B, SMB, nonprofit, and government sectors, or are there verticals you explicitly do not serve?
What the pages say
Catalyst accepts clients in all five sectors. Its case studies page lists B2B Marketing, Government Marketing, Nonprofit Marketing, SMB Marketing, and Startup Marketing as use-case filters. The FAQ states the team has deep experience across consumer-, government-, business-, and academic-facing organizations and focuses on a client’s stage of organizational growth rather than a particular niche. No verticals that Catalyst explicitly does not serve are mentioned.
confidence high · grounding synthesized · weight 0.95 · Answered
integrationAnswered
Are clients required to adopt your project management and analytics tools, or can your team work within our existing MarTech stack?
What the pages say
Clients are not required to adopt Catalyst’s own project management and analytics tools. The agency states that its collaboration strategies are ‘based on your existing collaborative ecosystemes’ and generally include chat, project management, and check-ins using the client’s preferred tools. The site repeatedly emphasizes that the team ‘embeds into your existing workflow’ and ‘sit within clients' existing workflows, delivering marketing services without adding friction.’ Additionally, Catalyst’s capabilities page says it helps clients ‘leverage today's most advanced marketing tools and platforms,’ indicating they work within a client's existing MarTech stack rather than requiring a switch to proprietary tools.
confidence high · grounding synthesized · weight 0.95 · Answered
operationsAnswered
Do you maintain physical offices in Seattle, New York City, and San Jose, and do you support clients located outside those markets?
What the pages say
Yes. Catalyst maintains physical offices in Seattle at 1700 7th Ave, Ste 2100 (its headquarters), in New York City at 515 Madison Ave, Fl 8, and in San Jose at 196 N 3rd St. The company supports clients located outside those markets: it describes itself as a national marketing services agency, serves clients throughout the United States and Canada, and routinely works with clients and agency partners around the world.
confidence high · grounding synthesized · weight 0.95 · Answered
operationsAnswered
Do you provide real-time performance dashboards, or is ROI reporting limited to monthly static documents and scheduled calls?
What the pages say
Catalyst provides real-time performance dashboards and does not limit ROI reporting to monthly static documents. Their FAQ states that standardized reporting is “delivered via a live dashboard or monthly report as part of our managed services offering,” and their digital marketing services page notes that clients receive “monthly reports showing performance trends, competitive benchmarking, and ROI analysis.”
confidence high · grounding synthesized · weight 0.95 · Answered
Protocol plumbing · 20/1003 of 15 checks pass · each fix +7 protocol pts est.
The other half of the score: 15 checks for the files and headers agents look for. The 12 below are installs, not judgment calls, and most are an afternoon. Expand any for the snippet and the standard it follows. They sit after the queue because none of them changes what your pages say.
llms.txtDiscoverability+7 pts est.+−
Sitedex generates this file from your crawl. Grab it in Files from this audit below.
Already passing 3 of 15: robots.txt, sitemap.xml, AI crawler access.
Ask this site’s index
Sitedex already serves catalystmarketingagency.com as an MCP endpoint. Ask catalystmarketingagency.com anything an AI agent might ask, and see what its index returns. (To score your own site, use the form below.)
Snippets & configs
For developers and the engineer-on-call: copy these into your tools or your site.
Files from this audit
Built from this crawl. Download or copy each, then install it at the path noted.
llms.txt
Built from this crawl. Install at /llms.txt so agents start here.
organization.json
Organization JSON-LD, pre-filled from this crawl. Wrap in a ld+json script.
server-card.json
MCP server card built from this crawl. Host at /.well-known/mcp/server-card.json.
webmcp.json
WebMCP discovery manifest built from this crawl. Host at /.well-known/webmcp.json.
Drop in <head>. In browsers with WebMCP, this script registers your site's tools with navigator.modelContext.registerTool().
2 · Discovery manifest
{
"schema_version": "2026-04",
"name": "Catalyst",
"description": "Catalyst is an integrated marketing agency that delivers the reach and impact of an in-house marketing team without the overhead. WebMCP tools served by Sitedex.",
"homepage": "https://catalystmarketingagency.com",
"documentation": "https://app.sitedex.dev/sites/catalystmarketingagency.com",
"source": "navigator.modelContext",
"tools": [
{
"name": "search_site_content",
"description": "Ask about this site in plain language and get the most relevant passages from its pages, each with the source URL and a relevance score. Searches the site's published text, not live inventory or accounts."
},
{
"name": "get_site_info",
"description": "This site's profile: name, description, category, who it is for, page count, and AI Visibility Score. Use it to learn what the site is before you search it."
},
{
"name": "list_site_pages",
"description": "The pages indexed on this site, with title, URL, and path. Use it to see what the site covers, or to find the path to pass to get_site_page."
},
{
"name": "get_site_page",
"description": "The full markdown of one page on this site, by path. Use it after search_site_content points you at a page and you want all of it."
}
]
}
Host alongside the script at /.well-known/webmcp.json. Crawlers that don't render JS rely on this.
Your turn
See which of these questions your site goes silent on.
Free, about 5 minutes. We crawl your site, test it against the buyer questions your category asks, and name what’s vague, contradictory, or missing, plus the files AI agents look for.
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