scanned Apr 19, 2026

Frictionless

frictionlessai.net

Frictionless provides behavioral intelligence to e-commerce stores, identifying psychological friction points that stop customers from buying and offering fixes to improve conversions.

/100

Content answers—

Protocol plumbing—

Re-audit3423h ago· 1 credit

Scored by asking 15 questions a buyer of a ai-ml product asks, then grading this site’s own pages: answered, hedged (partial or vague), or silent (no page answers it). How scoring works

15 buyer questions · graded against the site’s own pages

5 of 15 come back answered. 4 get a hedge. 6 meet silence.

5 answerable4 half-answers6 silent

Goes silent · technical · high importance

We're replatforming from Magento and I need to compare year-over-year behavioral patterns — how far back does Frictionless store session-level behavioral data?

Goes silent · pricing · high importance

Our traffic spikes 10x during Q4 — are there overage charges if we exceed our plan's session limit, or do you automatically upgrade us?

This report is public. Own frictionlessai.net? Claiming is free: crawl every page, re-audit as you fix, and track your score over time.

The fix queue

10 open questions, ordered by estimated payoff.

Point estimates are per fix under scoring v2. They are not additive to a promised total.

01technical · importance highGoes silent+7 content pts est.

We're replatforming from Magento and I need to compare year-over-year behavioral patterns — how far back does Frictionless store session-level behavioral data?

What the pages say

No page on the site addresses this.

The fix

Create a dedicated data retention/technical architecture page that specifies how long session-level behavioral data is stored, with clear timeframes (e.g., '12 months of historical session data') for buyers comparing analytics platforms.

confidence high · Absent

02pricing · importance highGoes silent+7 content pts est.

Our traffic spikes 10x during Q4 — are there overage charges if we exceed our plan's session limit, or do you automatically upgrade us?

What the pages say

No page on the site addresses this.

The fix

Create a dedicated pricing/FAQ page that explains overage policies, session limits, and automatic vs. manual upgrade behavior for high-traffic periods like Q4.

confidence high · Absent

04technical · importance mediumGoes silent+7 content pts est.

How do you distinguish between genuine psychological friction and normal browsing behavior? What's your false positive rate on friction detection?

What the pages say

No page on the site addresses this.

The fix

Create a technical methodology or accuracy page explaining how the system distinguishes psychological friction from normal browsing, with specific false positive rate statistics or validation methodology.

confidence high · Absent

05support · importance mediumGoes silent+7 content pts est.

If the tracking breaks during our Black Friday sale, what's the actual SLA for technical support response? Do I get a dedicated contact or a ticket queue?

What the pages say

No page on the site addresses this.

The fix

Create a dedicated support/SLA page with specific response time commitments, escalation paths, and contact methods (dedicated rep vs. ticket queue) for different tiers or scenarios including high-traffic events like Black Friday.

confidence high · Absent

06operations · importance lowGoes silent+7 content pts est.

Can I see friction patterns broken down by customer segment — like first-time visitors vs. returning customers, or mobile vs. desktop?

What the pages say

No page on the site addresses this.

The fix

Add documentation or feature pages showing whether friction patterns can be segmented by customer type (first-time vs. returning, mobile vs. desktop) and how to access these breakdowns in reports or API.

confidence high · Absent

Hedged · 4 of 15 questions

A buyer gets something, then has to guess the rest. Expand any row for the evidence and the fix.

07Can I set custom thresholds for friction alerts? I don't want to be notified about every micro-abandonment but do need to know when checkout friction spikes above our baseline.operationsHedges+7 pts est.

Can I set custom thresholds for friction alerts? I don't want to be notified about every micro-abandonment but do need to know when checkout friction spikes above our baseline.

What the pages say

No page on the site addresses this.

The fix

The site mentions 'email alerts on score change' for the Shopify Monthly tier but does not specify whether users can configure custom thresholds for friction alerts or baseline comparisons. A dedicated documentation page or settings description explaining alert customization options would answer this buyer question.

Where we looked: frictionlessai.net, frictionlessai.net

confidence medium · Vague

08The 'compare' feature says it shows how we stack up — but are these benchmarks against similar revenue tiers, same vertical, or just all e-commerce stores in your database?operationsHedges+7 pts est.

The 'compare' feature says it shows how we stack up — but are these benchmarks against similar revenue tiers, same vertical, or just all e-commerce stores in your database?

What the pages say

No page on the site addresses this.

The fix

The 'compare' feature page and methodology sections mention 'store-tier calibration' and 'DACH e-commerce average' but never explicitly state whether benchmarks are filtered by revenue tier, vertical/industry, or compared against the full database. Add explicit documentation on the compare page or in a methodology section explaining the segmentation logic for competitive comparisons.

Where we looked: /compare, /intelligence, /report/demo

confidence high · Vague

10We're building an internal dashboard that pulls your friction scores — what's the API rate limit and is there a webhook for real-time friction events?technicalHedges+1 pt est.

We're building an internal dashboard that pulls your friction scores — what's the API rate limit and is there a webhook for real-time friction events?

What the pages say

The API rate limit is 30 requests per minute per IP for the public API, with no API key required. However, there is no mention of webhooks for real-time friction events in the retrieved chunks. The chunks only mention Shopify data webhooks (customer data requests, customer data deletion, and shop data deletion) for GDPR compliance purposes, not for friction score events.

Source: /intelligence, /privacy, /privacy

confidence high · Answered

What the pages already answer cleanly

5 of 15. Answered with enough specificity for a buyer to act on. This is the bar the queue above is chasing.

getting-startedAnswered

We're launching a holiday campaign in 3 weeks — realistically how long from signup to actionable friction insights? Do I need a developer or is it plug-and-play?

What the pages say

From signup to actionable friction insights: 60 seconds. No developer needed — it's plug-and-play. The diagnosis works on any public store URL with no installation, no login, and no credit card required. You enter your store URL, get a free Behavioural Score preview with top friction points in 60 seconds, and can unlock the full WHY Report (€29 one-time) with exact fixes that are 'implementable today without a developer.' For Shopify users, there's also a €49/month option with weekly re-scans and 7-day free trial.

Source: frictionlessai.net, frictionlessai.net, frictionlessai.net, frictionlessai.net

confidence high · Answered

integrationAnswered

We're on BigCommerce Enterprise with a headless frontend — does your tracking work with custom storefronts or only standard themes?

What the pages say

Frictionless works with custom storefronts, not just standard themes. The FAQ explicitly states: "Works with any store, not just Shopify? Yes. Works on any publicly accessible e-commerce store — Shopify, WooCommerce, Wix, or custom builds." Additionally, the intelligence page mentions scanning "Shopify, WooCommerce, or custom e-commerce store" and the homepage states "✓ Any store" and "Any e-commerce store." The tool scans publicly accessible URLs by analyzing HTML content, so headless BigCommerce Enterprise storefronts would be supported as long as they're publicly accessible.

Source: frictionlessai.net, /intelligence, frictionlessai.net, frictionlessai.net

confidence high · Answered

pricingAnswered

I'm running a Shopify store doing about $50K/month — do I need to commit to a paid plan upfront or is there actually a free trial where I can see my friction report first?

What the pages say

You do NOT need to commit to a paid plan upfront. You can get a free friction report preview first. The free scan gives you: your Frictionless Score out of 100, revenue at risk estimate, and your top friction points — free with just your email (no payment required). The €29 one-time report unlocks the full details. For ongoing Shopify integration, there's a €49/month plan with a 7-day free trial. Specifically: 'Get your Behavioural Score — See your Frictionless Score out of 100, revenue at risk estimate, and your top friction points — free with your email' and 'Weekly rescans available as €49/month Shopify subscription with 7-day free trial.'

Source: frictionlessai.net, frictionlessai.net, frictionlessai.net

confidence high · Answered

technicalAnswered

Your site mentions 'psychological friction points' but what specific cognitive biases or behavioral patterns do you actually detect? Is it just cart abandonment triggers or something deeper like choice paralysis?

What the pages say

Frictionless detects 7 psychological categories with 14 specific friction patterns, going far beyond cart abandonment. These include: Trust Deficit (credibility gap), Decision Paralysis (paradox of choice), Friction Anxiety (loss aversion), Value Ambiguity (weak central argument), Urgency Absence (temporal discounting), Mobile Friction (effort heuristic), and Price Resistance (reference price theory). The system specifically detects choice paralysis through patterns like 'too many options, unclear differentiation, or competing CTAs' that overwhelm visitors into inaction. Each friction point maps to a named cognitive bias with specific behavioral mechanisms—for example, loss aversion triggers when 'forced account creation, hidden costs, or a painful checkout makes effort feel greater than reward.' The methodology is grounded in Baymard Institute research, Kahneman & Tversky's Prospect Theory, and Cialdini's principles of influence.

Source: frictionlessai.net, /intelligence, /intelligence, frictionlessai.net, frictionlessai.net

confidence high · Answered

operationsAnswered

I need to share friction findings with our UX agency and C-suite — can I export the full diagnostic reports as PDFs or only view them in your dashboard?

What the pages say

Yes, you can export the full diagnostic reports as PDFs. The One-time Report (€29) explicitly includes 'PDF export' as a feature. The chunks state: 'Full behavioural analysis. Exact friction points, psychology, and fixes. [...] ✓PDF export' and '€29 one-time. Full psychology, evidence from your actual pages, fixes implementable today, PDF export.' There is no indication that reports are limited to dashboard-only viewing.

Source: frictionlessai.net, frictionlessai.net, frictionlessai.net

confidence high · Answered

Ask this site’s index

Sitedex already serves frictionlessai.net as an MCP endpoint. Ask frictionlessai.net anything an AI agent might ask, and see what its index returns. (To score your own site, use the form below.)

Snippets & configs

For developers and the engineer-on-call: copy these into your tools or your site.

Files from this audit

Built from this crawl. Download or copy each, then install it at the path noted.

llms.txt

Built from this crawl. Install at /llms.txt so agents start here.

organization.json

Organization JSON-LD, pre-filled from this crawl. Wrap in a ld+json script.

server-card.json

MCP server card built from this crawl. Host at /.well-known/mcp/server-card.json.

webmcp.json

WebMCP discovery manifest built from this crawl. Host at /.well-known/webmcp.json.

MCP endpoint

https://mcp.sitedex.dev/s/frictionlessai-net/mcp

The URL anyone's agent points at. Read-only; safe to share.

Claude Code

claude mcp add frictionlessai --transport http https://mcp.sitedex.dev/s/frictionlessai-net/mcp

One command, then the agent has it.

Cursor / Continue

{
  "mcpServers": {
    "frictionlessai": {
      "url": "https://mcp.sitedex.dev/s/frictionlessai-net/mcp"
    }
  }
}

Drop into mcp.json.

WebMCP: two parts

WebMCP-capable browsers run the widget at runtime. Crawlers without JS rendering need the discovery manifest to find your tool surface. Install both.

1 · Widget script

<script async src="https://sitedex.dev/widget.js"></script>

Drop in <head>. WebMCP-capable browsers (Chrome 146+ Origin Trial) call navigator.modelContext.provideContext() via this script.

2 · Discovery manifest

{
  "$schema": "https://wellknownmcp.org/schemas/webmcp.json",
  "name": "frictionlessai.net",
  "tools": [
    { "name": "search", "description": "Search frictionlessai.net's indexed content." },
    { "name": "get_page", "description": "Fetch a page from frictionlessai.net as markdown." }
  ]
}

Host alongside the script at /.well-known/webmcp.json. Crawlers that don't render JS rely on this.

Your turn

See which of these questions your site goes silent on.

Free, about 5 minutes. We crawl your site, test it against the buyer questions your category asks, and name what’s vague, contradictory, or missing, plus the files AI agents look for.

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