YAP Global

Add a case study or blog post about the ETHCC partnership structure that details contract terms (annual vs. multi-year) and exclusivity arrangements for competing Ethereum events.

Create a dedicated 'About YAP Cast' or 'Podcast' page explaining guest selection criteria, whether guests are limited to clients or include external experts, and how third parties can pitch to appear. Currently only individual episode pages exist with show notes but no editorial policy.

Create dedicated case study pages for agentic finance/AI agent transaction protocol work, with named clients and specific protocol details. Current site discusses DeFi broadly and asset management infrastructure but lacks any mention of autonomous trading agents or agent-to-agent transaction protocols.

Consider publishing team stability metrics such as staff retention rate, average tenure, or account continuity statistics on a careers, about, or trust page to address prospective client concerns about team continuity.

Create a dedicated services page or case study that specifies typical lead times for MiCA-compliant token launches and regulatory-sensitive communications strategies. Include concrete timelines (e.g., 6 weeks, 3 months) and differentiate by engagement type.

Add explicit reading level metrics (e.g., 'written at 8th-grade reading level') and a 'who this is for' section clarifying target audience segments (beginners vs. journalists vs. marketing professionals).

The blog post discusses hyper-localisation at a strategic level but lacks concrete tactical detail. Consider expanding the post to explicitly address: whether YAP maintains native-speaking staff in target markets (vs. remote local teams), whether they translate press releases or create original local content, and whether they have pre-built media relationships in specific regions or build them per-campaign.

Add a dedicated 'What We Deliver' or 'PR Partnership Services' section to the ETHDenver 2025 page that explicitly lists deliverables: press release distribution, media training, interview scheduling, press room management, on-site coordination, and post-event coverage reporting. Currently the page uses aspirational language ('amplify the voices') without concrete service breakdowns found in older partnership pages.

Add a dedicated media training services page that specifies: (1) whether sessions include on-camera practice with journalist roleplay or are presentation/workshop-based, (2) remote vs. in-person delivery options, and (3) typical session format and duration. The current description at /public-relations only offers high-level marketing language without actionable service details.

Add a dedicated London office page or team section that clarifies: (1) total London headcount split between in-office and remote, and (2) specific media booking capabilities including broadcast/TV relationships in the UK market.

Add a clear pricing or minimum engagement page that states: (1) minimum retainer or project fee, (2) whether there are exceptions for early-stage startups, and (3) typical budget ranges by company stage/funding level.

Add a specific SLA or guaranteed response time (e.g., 'crisis team activated within 2 hours') to the Crisis & Reputation Management service page, as DeFi protocols facing smart contract exploits need concrete operational commitments, not just 'speedy and timely manner' assurances.

Create a dedicated 'Practice Areas' or 'Industry Expertise' page that clearly outlines specialized teams, including whether stablecoin/MiCA compliance work has dedicated leads or is handled by broader DeFi/fintech teams. Include named practice leads with relevant credentials.